A campaign for life after stroke

Back to
What Matters

Because recovery isn't only about what someone can do. It's about what they want to get back to.

Everyday life after stroke
Family enjoying an everyday moment

What matters

What matters looks different to everyone.

The moments people work toward after stroke are often the moments that once seemed ordinary.

Family sharing a bedtime story

Back to bedtime stories

Connection, communication and family.

Person returning to an everyday routine

Back to the everyday

The routines that make life feel like yours.

Couple spending time together

Back to us

Finding your way back to each other.

Caregiver enjoying time for themselves

Back to yourself, too

Because caregivers matter in this journey.

Wear what matters

A collection built around the things worth getting back to.

The Back to What Matters collection turns the campaign's continuous line into something you can wear, carry and share. Every purchase helps support stroke survivors and caregivers navigating life after stroke.

October 29 · World Stroke Day

Show us what matters.

This World Stroke Day, we’re making the everyday realities of life after stroke more visible.

Tell us what you’re working your way back to, share a photo of the moment that matters to you, or wear Back to What Matters and add your story to the line.

Your story can be big, small, serious, funny, ordinary or deeply personal.

Share my “back to”

On October 29, you can:

  • Tell us your “back to.”
  • Share a photo of an everyday moment that matters.
  • Wear the campaign and tell us what the line means to you.

The impact

What matters can be simple. Getting there isn't always.

The Stroke Foundation helps survivors and families overcome financial and practical barriers to recovery after they leave the hospital.

See your impact

$140K+

in direct grants provided to help stroke survivors continue moving forward in recovery since 2022.

714

rehabilitation sessions covered across physical, occupational, speech, auditory and visual therapy in 2026 so far.

Practical support can help create more opportunity to keep going.

Your gift can move recovery forward

Help make the next step possible.

The cost of therapy, home care, transportation, and other recovery needs can stand between a stroke survivor and the progress they are working toward.

Your donation helps remove those barriers and gives survivors and families more support as they work toward independence and the moments that matter most.

Want to learn more about the work behind your gift?
Visit thestrokefoundation.org